Results under international financial reporting standards. Pdf assignment on cocacola company ruhul amin and amirul. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run. Coca cola company report contains more detailed discussion of coca cola valuechain analysis covering analysis of support activities. Coca cola s red and white trademark is probably the bestknown brand symbol in the world. Eabsc which is a sole bottler of coca cola products in ethiopia, operating under the south.
Cocacola was first bottled in ethiopias capital addis ababa in 1959 by the ethiopian bottling share company, which later opened a second branch in dire dawa in 1965. Coca cola to build bottling plant in bahir dar source. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. On november 27, 2014, sabmiller plc, the cocacola company and gfi controlling 80% of cocacola south african bottling company. And with africa accounting for 7% of it, some 120m cocacola products are served continentwide every day and that number mounts daily in tune with africas unstoppable economic march. Coca cola superstars balager traditional dance group 1st round episode 04 duration. Teddy afro, ethiopians are gearing up on the social medias to boycott cocacola products. A new bottling company, licensed to produce and distribute the brands of the cocacola company in ethiopia, has been formed under a joint venture agreement signed recently in addis ababa. The coca cola companys bottling investments group in latin america, the united states, and other regions. East africa bottling share company coca cola vacancies and. Aug 12, 2015 coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. Cocacola has installed three plants creating some 2,200 local jobs to date. In the face of the global economic crisis they are more important and more challenging than ever.
Nov 12, 2019 cocacola uses the same strategy to market and formula its business. Coca cola beverages africa is a company that was formed in 2014 from the merger of sabmiller plc, the coca cola company and gutsche family investments beverage bottling operations in southern and east africa. Of our 21 billiondollar brands, 19 are available in lower or nosugar options to help people moderate their consumption of added sugar. Cocacola beverages africa is a company that was formed in 2014 from the merger of sabmiller plc, the cocacola company and gutsche family investments beverage bottling operations in southern and east africa. The company has other products including water and other flavors in the pipeline as well. The main objective of this study was to determine the levels of fluoride in soft drinks coca cola, pepsi, mirinda, fanta and sprite marketed and widely consumed in addis ababa, ethiopia. Pdf levels of fluoride in bottled soft drinks marketed.
Dec 20, 2019 east africa bottling share company is a coca cola franchise bottler in ethiopia under coca cola beverages africa ccba. Cocacolas bottling partner, cocacola beverages south africa ccbsa has awarded the top six schools who participated in the companys 2019 schools recycling programme with a total of r200 000 in cash prizes. Centers and the cocacola sabco staff in tanzania and ethiopia, especially hebert. If you dont change browser settings you agree with it. Coca cola to build third plant in ethiopia ethiosports. Show your love for coca cola by visting our website. Furthermore, we advanced our companys strategic commitment to sustainable development. This case study clearly unveils main interest of coca cola in investing heavily in africa because of the promising future benefits, taking into consideration the elevated earnings. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid.
Coca cola production system is the most efficient in the world therefore it gives them a low cost strategy in the global beverage industry. Coca cola was first bottled in ethiopia s capital addis ababa in 1959 by the ethiopian bottling share company, which later opened a second branch in dire dawa in 1965. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. It contributes to the highest sales of soft drinks globally. Coca cola superstars balager traditional dance group 1st round episode 04.
But now, ethiopias cocacola production has gone flat, interrupting a fivedecade reign. A new bottling company, licensed to produce and distribute the brands of the coca cola company in ethiopia, has been formed under a joint venture agreement signed recently in addis ababa. It is to be noted that woyanneowned or affiliated companies, such as al amoudis moha, are not facing the same problem. Figures do not include results of coca cola femsa philippines, inc. The coca cola company is the worlds number one maker of soft drinks, selling 1. Doc project report on marketing strategies of coca. Doc project report on marketing strategies of coca cola. Cocacola distribution model in ethiopia, tanzania aims to alleviate poverty. Article pdf available in bulletin of the chemical society of ethiopia. It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands.
Expanding economic opportunity, raising productivity and increasing growth are crucial for alleviating poverty. Project report on marketing strategies of coca cola submitted by acknowledgements. Pdf levels of fluoride in bottled soft drinks marketed in addis. Coca cola company plans to set up its new factory in ethiopia for. Ethiopias shortage of foreign currency means the local bottling company cannot import crown cork, the squishy white material found inside bottlecaps. The overall jobs created in ethiopia under cocacola will reach to 2,700 including the 500 newly expected jobs from the upcoming factory. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola coke, a sweetened carbonated beverage that is a cultural institution in the united states. Addis fortune reports that foreign currency shortage has forced coca cola bottling plant in ethiopia to shut down. On top of the two older plants, coca cola is also set to kickstart the construction of a third plant to be located in bahir dar, the capital city of the amhara regional state. Headquartered since its founding in atlanta, coca cola makes four of the top five soft drinks in the world, coca cola at number one and. The cocacola company struggles with ethical crises introduction as one of the most valuable brand names worldwide, cocacola has generally excelled as a business over its long history. We have three production plants in addis ababa, dire dawa and bahir dar with an aggressive expansion plan throughout the country, with more than 2,000 employees.
At the cocacola company, we act with a growth mindset, taking an expansive approach to whats possible. The company has identified africa as a potential market for its products and with all the necessary requirements that the company has the business in africa is booming. An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. East africa bottling share company coca cola vacancies. Among our results, we contributed more than 374,000 volunteer hours for our communities.
Coca cola unveils pet bottles in ethiopia ethiosports. Ethiopia kenya comoros mayotte 2 creation of the largest african cocacola bottler sabmiller africa cocacola bottling and water businesses south african businesses. Company eabsc which is a sole bottler of coca cola products in ethiopia, operating under. Oct 06, 2017 coca cola ethiopia 2015 bp desta keremela. Cocacola distribution model in ethiopia, tanzania aims to alleviate. Most famously the female sale increase from diet cokes tv adverts in the 90s. The new facility will enable it to meet the ever increasing demand for coca cola beverages in ethiopia. The first coca cola bottler in ethiopia was established in 1959 privately shared business company in addis ababa it is located in at lideta kketemakebele 04 around abnet areas the east africa bottling company eabc at the business expand a branch was established in dire. To translate the fullyear 2016 reported results of venezuela, we use the dicom 3 exchange rate of 673. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. East africa bottling share company as a coca cola franchise bottler in ethiopia under cocacola beverages africa ccba has three production plants in addis ababa, dire dawa and bahir dar with an aggressive expansion plan throughout the country, hence bringing the total number of employees to more than 1,800.
Coca cola is using a combination of cost leadership and differentiation strategy. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. On november 27, 2014, sabmiller plc, the coca cola company and gfi controlling 80% of coca cola south african bottling company. East africa bottling share company is a coca cola franchise bottler in ethiopia under cocacola beverages africa ccba. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. But this does not mean that cocacola does not have its differentiation strategy to overcome the whole market. In 1999, cocacolas local bottler in ethiopia was faced with a dilemma. The cocacola brand is globally valued and recognized. East africa bottling share company as a coca cola franchise bottler in ethiopia under coca cola beverages africa ccba has three production plants in addis ababa, dire dawa and bahir dar with an aggressive expansion plan throughout the country, hence bringing the total number of employees to more than 1,800. Official pdf, 32 pages world bank documents world bank group. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops.
The first cocacola bottling plant was set up in addis ababa in 1959 then followed by the second plant installed in dire dawa in 1965. An analysis of market segmentation of the cocacola company. Cocacola in africa case study essay writing online. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Furthermore, the company follows the mass marketing strategy. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. The purpose is because of the business is often required facing a variety of segments of the value chain. To continue to thrive as a business over the coming years, we must look ahead, understand the trends. Vision, mission, goals and objectives of coca cola company. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola value chain analysis researchmethodology. The company also produces and sells other beverages. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages.
A shortage of cork in ethiopia has led to the halting of production of one of the countrys longest. Show your love for cocacola by visting our website. Teddy afro, ethiopians are gearing up on the social medias to boycott coca cola products. Because of this, cocacola has come up with long term objectives. This is the official page for coca cola beverages africa ethiopia. The plastic bottles will be available in two sizes500 ml and 1. Cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Pemberton, an atlanta pharmacist, when he tried to create a distinctive syrup which can be sold at soda fountains. This case study clearly unveils main interest of cocacola in investing heavily in africa because of the promising future benefits, taking into consideration the elevated earnings. East african bottling company, the coca cola producer, received 30ha of land from the bahir dar city administration. An analysis of market segmentation of the cocacola. As all the products are nonalcohol and everyone can drink, cocacola targets the whole market rather than and particular segment of the population. Ethiopia cocacola ceases production by groum abate and muluken yewondwossen capital.
Pdf levels of fluoride in bottled soft drinks marketed in. Ko is the worlds largest beverage company, offering over 500 brands to people in more than 200 countries. Dec 23, 20 coca cola company project report mba 1st year 1. Coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. In 2008, the cocacola company tccc joined the business call to action with its pledge to. Coca cola is one of the most leading company in soft drink beverage industry. Satisfaction in east africa bottling share company coca. Jansen said the plasticbottled coca cola products are primarily intended for export. Jan 29, 2019 this site uses only session 3rd party cookies. Misikir mulugeta, coca cola brand manager for ethiopia and eritrea pisses off the popular ethiopian singer tewodros kassahun, a. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Cocacola beverages africaethiopia, addis ababa, ethiopia.
822 1101 1030 605 1210 174 1420 21 324 1323 956 1348 573 1087 1276 1350 599 797 1512 1384 1096 175 1080 1194 1184 1549 458 456 1001 69 885 227 1502 195 440 458 1457 220 229 592